Twitter is set to report its Q4 earnings on Tuesday. You'll see many Tweets that say, sent from Tweetdeck on them because so many people. By adding a tipping feature or subscription service, among the other ideas being considered, Twitter would also be adding another way to make money off its platform. TweetDeck is arguably the most popular Twitter tool around. The most serious effort was in 2017, when an internal team looked into ways it could charge for Tweetdeck. It was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan. Users send 'tweets' to let people know what they are doing. Making Tweetdeck a paid service is another idea being considered. Twitter is a social networking site that was created in 2006. This would also help Twitter, as it will be able to take a cut of the proceeds. Twitter Explores Subscription Fees, Including Tipping Feature Where Users Pay for. Twitter has kicked around subscription ideas for years, according to former employees. According to the new report, tipping may actually be a way to lock exclusive or unique content behind the payment model, similar to how existing influencers and creators might lock additional content behind a Patreon paywall. Facebook, for example, recently reported that $27.2 billion of its $28.1 billion in revenue during Q4 came from ads.)Īlso Read: Twitter Acquires Revue, Jumps Into Budding Email Newsletter BusinessĪnother potential cause for concern: The San Francisco-based company, after strong Q2 user growth, only added 1 million daily active users during that same quarter, bringing Twitter to 187 million DAUs overall. Building a subscription product that’s only interesting to a small subset of users would be an utter waste of time and a distraction, he said. (Of course, Twitter isn’t the only social platform that leans heavily on ad revenue. Twitter’s potential changes come as the company is looking to move away from being so reliant on advertising revenue.During Q3 2020, the last quarter information is available for, Twitter reported $808 million of its $936 million in revenue stemmed from ad sales. Other ideas being floated, according to Bloomberg, include a “subscription product,” although details are minimal at this point, and charging users for upgraded features, including the ability to “undo send.” Making Tweetdeck a paid service is another idea being considered, Bloomberg reported. The tipping option may be a smart way to go for Twitter, considering many high-profile users already leverage services like Patreon to earn money from their followers Twitter would then be able to take a cut of each tip users receive. Twitter is exploring a number of options to add new revenue streams, including adding a “tipping” feature that would allow users to pay their favorite accounts for exclusive content, according to Bloomberg on Monday morning.
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